Using Pinterest can be one of the most enjoyable and valuable ways to market your real estate expertise. But capturing an active audience requires more than just posting your listings.

Here are five ideas for boards that will help your Pinterest account drive more traffic to you:

Attract buyers with boards that consist of home decorating inspiration, kid-room ideas, outdoor living and architectural themes. Look for pictures of homes or design ideas people can't resist pinning to their own "Dream Home" boards.

Attract sellers with boards that focus on making the best use of space, DIY projects, re- or multi-purposed furniture, home improvements or organization. Offer home staging tips that lead to quick sales.

Showcase your community. Create a board for each town you service. Highlight activities, restaurants, parks, landmarks, nightlife or anything unique to each locale. As you know, people aren't just investing in a house, they are investing in a place to live.

Share your life. Create a board for your hobbies, pets, vacations, favorite jokes or volunteer work you do. Let people get to know the real you.

Share your work. Boards titled "Homes for Sale," "Homes Sold," "Testimonials" and "Real Estate Articles" will keep clients in your professional orbit. Don't forget your blog posts or other content you can repurpose into a board.

Like other social media, the less you make your Pinterest boards "all about the sale," the deeper connection you'll make and, consequently, the more business you'll do.

Source: Inman